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Marketing Assignment Examples

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PowerAde and All Sport: Muscling in on the Sports Drink Market

In many ways, the sports drink category mirrors the fitness-minded individual that it targets. As any fitness instructor will tell you, a good hard workout should be followed by a cool down. After Gatorade hit the market in 1968, the sports drink category experienced double-digit growth. However, by 1996, growth had cooled down to 7.6…

Marketing of Actif – Segmenting markets

People have the tendency to respond with a variety of answers. Usually: * advertising * targeting * conning people * selling * packaging The word market has a number of meanings. UK charted Institute of Marketing have defined marketing as ‘the management process responsible for identifying, anticipating and satisfying customer requirements profitably’. It can also…

Service Marketing

Cognos is a service orientated company that specializes in accessing and analyzing corporate data to make it easily accessible to everyone in an organization. The company also develops, markets and supports software tools for application development that enable companies to better access and analyze information so they can make better business decisions. The nature of…

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Pathfinder Inc

Pathfinder Inc. is developing a prototype for an image-guided surgery device. Pathfinder needs further financing. Based on the people, the opportunity, the context, and the deal, Pathfinder is ready to proceed and should approach VC’s for further funding. Financing Pathfinder’s IGS product is in its R&D phase and requires a substantial sum of money to…

Is proper brand extension necessary for the survival of the parent brand

Brand extension plays major role in bringing awareness of parental brand and leads to rise in the sales of the product. The worth of brand extension from the parental brand has been extensively accepted in all the consumer markets. The brand extension is an effective tool which will enhance the brand image of the parental…

Golden Valley Microwave Foods Inc

Microwave ovens began entering U.S. households in the1970s. By 1993 it was estimated that 85 percent of U.S. households had microwave ovens and almost 92 percent of consumers 55 and older used them. As microwaves became more common they began to appear in away-from-home locations such as workplace cafeterias, dormitories and hotel rooms. Current estimates…

Analyse of the competitive environment in the 90’s and of the main forces of change in the industry

This report aims to analyse Ryanair’s competitive environment and key competitors in the past decade, to understand what was its strategic position, as well as the factors that influenced its business policy. This is a basis to further analyse by providing a clear, understandable overview of the competitive and strategic landscape. To reach that goal,…

Analyse the Pricing Strategy used by British Gas and How they use this strategy to compete with other competitors

The following case study aims to understand the pricing policy used by British Gas and the ways in which they arrive at their pricing structure. In order to do this I will look at SWOT and PEST analysis along with Porters Five Forces. We will have to look at each of the above in greater…

The significance of GUI’s in the development of the personal computer

Being a discussion of what a GUI actually is and what it actually does. Further considers the ease of use that the development of GUI’s brought to an otherwise very technical market, comparing CLI with GUI and highlighting the benefits the home PC user enjoys today. Main Body: In which we look at the initial…

Discuss regulation and why it is important and sometimes necessary to maintain a competitive market

The following essay will discuss regulation and why it is important and sometimes necessary to maintain a competitive market. Regulation is fundamentally a rule that controls something so that it functions properly. The essay will describe monopolies and oligopolies and explain why regulating these two types of market structures is important to maintain a competitive…

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