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Marketing Management Essay

All Eyes On You Secretively (all eyes) is a wireless monitoring camera initially targeting parents and caregivers requiring assistance of nannies, home-health aides, or baby-sitters to take care of loved ones while away from home. All Eyes, will be the household ultimate brand of all time, and the synonym for “protector”, much like the Hoover company name is a noun, meaning a carpet cleaner and with a verb to the company’s name, as in “hovering a carpet “. As a new brand offering, it will be pitched with “brand building” criteria for creating brand elements in focus.

All Eyes will be simple, easily recognized, and a necessity that will make people wonder how past generations survived without it. All other web cams, and camera monitoring devices will pale in comparison to All Eyes which will secure lives and protect loved ones left in trusted care and become the survival tool of the modern age. Much like Apple started in a garage, All Eyes, is from the humble beginnings of a great idea from a few graduate students, currently with limited resources, but with the heart and perseverance of Steve Jobs, to build a memorable, meaningful and likeable survival tool for this generation.

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With a launch from New York City, All Eyes will quickly generate enough to allow re-investment of profits to facilitate targeting the rest of the US, Asia and Africa, and to become the “protector” giant in the security electronics market. All Eyes on You Secretively faces a tough competitive market. The competitors have a broader targeting map and also more categories of products. All Eyes on You Secretively is only selling spy cameras for the home to a certain type of customer.

The macro environment factors needed to be considered are demographic, geographic and product knowledge and customization to fit the customer’s needs. All Eyes on You Secretively’s capabilities will be in being able to help the customer customize any object in the home for security. A personal touch will be offered to serving each customer’s needs, while knowing that there is a need and a market of single mothers and families that share the same or similar living arrangements, and have the responsibility for taking care of children and elderly parents, but need the assistance of someone else when away from home.

The hidden camera All Eyes on You Secretively abbreviated to All Eyes will primarily target mothers with young children who may be re-entering the workforce, or young mothers who may hire baby-sitters to watch children when they are absent. The intention is to combine and expand the market to include caregivers of the elderly. With the baby-boomer generation retiring decisions are being made on the option of staying at home or being put in a nursing home, making an elderly care target a viable market that will rapidly increase, with an increasing high percentage of elderly people needing care.

Combined with the rampant increase in elderly-abuse, a high percentage of professionals with old parents or with young children, health care workers, corporate users and regular people have the need for the security and comfort of being able to check up on loved ones who are put in someone else’s care. While security cameras that are placed around prominently on the perimeters of businesses can serve as a deterrent, there is a limitation of being obvious to a potential criminal, and allow avoidance of the coverage area of the camera.

All Eyes, however, has the distinctive advantage of being able to be camouflaged into any fixture, and an added value of being mobile. All Eyes, therefore, is not limited to securing a fixed area because it could even be placed in a favorite toy and taken to the playground. All Eyes will revolutionize the security and surveillance industry and offer the option of either taping data for later viewing, or for real-time on-demand viewing.

With the All Eyes promise of constant monitoring of loved ones – from young to old – babies to the elderly, with less intrusive care and attention, the target market potentially provides endless customers from individual care givers to businesses in health-care. This analysis will identify the internal factors and determine external factors of the business. It will also enable the company to stay on track with its mission statement by looking for opportunities to growth as long as weaknesses are minimized.

Strengths * Good customer relationship management The management of customer relations represents the biggest achievement as it allows for the retention of existing customers while attracting new ones. Employees will be well trained and have the capacity to resolve any difficulties that customers may face while in the office. * Excellent quality of products and admirable services As a security camera company, the main purpose will be providing a solution to allay customers’ anxiety with the use of All Eyes.

The services offered to clients could amount to 60% of revenues, which is the reason why customers will be loyal. * Innovative product Software, developed by the company for apple and android phone users enables all day connectivity and accessibility to the place where the camera has been installed. This provides possibilities of while being anywhere that a client needs to be, and at the same time provide access to enable a check-on and monitoring of all movements in the house. Weakness * Not a well-known brand As a new company, it is burdensome to have a large market share in that industry.

This limits the ability to have a well-known brand that meets the benchmark fixed by the leading company. The limited recognition of the brand name has driven the advertising team to engage in active commercial communication to attract more customers. * Limited application of the products The products function only with the wireless system and are able to record activities up to 2000ft away from the camera position, which compared to our competitor’s products offer more capabilities but cannot work using the wireless system.

Opportunity * Facility to improve our products New security system and products come into the market place on a regular basis, which help us to improve our software application for apple and android phone users. * Research and development The development of the technology is beneficial for the company because customers could use either wireless or 4G technology to check in on their home anytime required and have added security from regular security camera system updated monthly.

Investments will continue in the research of new markets in order to expand product and service targets, thereby increasing the list of target customers. Threat * New entrant in the industry Our threat represents the new company entering that industry. Those new entrants come in with new ways and ideas to install and use the security camera. * Speed of the technology The fast advancement in the technology is a challenge since the company needs to continuously think and act ahead of the new entrants while investing in new ways to improve software and installation systems.

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Marketing Management. (2017, Jun 23). Retrieved from https://primetimeessay.com/marketing-management/

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