An activity is anything a business carries out such as recruiting more efficient staff, storing goods in the warehouse, buying the stock in bulk, buying trucks to export goods to retailers, etc. Marketing activities are all the actions an organisation can take to achieve its marketing objectives. Marketing activities also include everything needed to get a product off the drawing board and into the hands of the customer.
Marketing activities are things such as designing the product so it will be desirable to customers (using tools such as marketing research and pricing; promoting the product so people will know about it (using tools such as public relations, advertising, marketing communications; and exchanging it with the customer (through sales and distribution. ) There are several activities the company carries out. ‘Jupiter Sports’ is carrying out: Deciding on what the business is trying to achieve.
Jupiter Sports is trying to maximise profit (which is a long term target), develop new products, increase brand awareness, individual sales and revenue targets and mainly understanding customer needs. These are Jupiter Sports’ objectives because this is new small firm coming into a market. Jupiter Sports has objectives which are obtainable. This activity is done so that company can expand; promote the company (increasing the status of the company), setting a target which can be reached, etc.
Investigating what the customer wants – this is going to be done by doing research- investigate what the customers want, one possibility of doing this is by doing questionnaire where you ask the general public what they want. This activity is done so that the company can see what the customers are expecting and can make the product match their taste. For example, if the public want to have the bottle to be more attractive we will try to design a better, more attractive model. This again would lead to a good relationship between the customers and Jupiter Sports.
Understanding about customers – this is going to be done by a research and a questionnaire to the public. There is also possibility of doing surveys to understand the customers. The simplest option is to ask the customers directly on their views; this method is more accurate as you can get their views directly. This activity is done so that ‘Jupiter Sports’ is able to understand what the customers are expecting from the product, so that we can make changes to our product to suit their taste. Customer taste vary from people to people so it important to get an over view of their taste.
Producing a Product Specification – these are things such as what the product contains, how the product is made, what is the function of the product and what material the product is going to be made from. All of these are essential for the company to have good communication with the customers. This activity is done so that ‘Jupiter Sports’ inform the customers/ any general people of what and how the product is made. Letting the customers know about the product – Jupiter Sports is going to give free leaflets to the general public so that they would know what the company is offering before even the product is out.
As we are a small firm we only have small budget so we can only advertise in the things we can afford which are things such as billboards, leaflets, magazines, etc. We are going to try to get the leaflet to look attractive and meet their expectation so that in the long run the sales of Jupiter Sports would increase as the potential customers already know what the product is going to be like. They would be much anticipated to buy Jupiter Sports because they already know what the product is. This particular activity is carried out so we continue to keep very good relationship with the customers.
We have to get all the customers we can get as we are a small firm. All these activities are chosen so that ‘Jupiter Sports’ can communicate effectively with its customers to satisfy the customers’ expectations. If all these activities are carried out then we would be able to establish a strong relationship between the customers and the firm. By going through the process of doing these activities it is going to increase the sales in the long-run because mainly the customers would be able to accept you as a reliable company who offers cheap goods with the best quality.
There are many costs and benefits of carrying out these activities. The benefits of carrying out these activities are that mainly there would be good relationship between the customers and ‘Jupiter Sports’. This is very essential for a company such as ‘Jupiter Sports’ as it is a small firm coming into a new market so its main objective is to increase brand awareness and understand customers’ needs. Only by doing these simple tasks ‘Jupiter Sports’ will be able to eventually have a strong position in the market.
Only by having the customers’ satisfaction they will be able to succeed further in the market. Another benefit of doing these activities is that we are able to predict the potential customers are going. The costs of doing theses activities is that these activities take long time to do because we have to analyse varies results carried out in various places. Another cost of doing these activities is that these activities need the work force to do these so we need to employ some more staff to carry out these activities and this will cost the firm a lot of money to pay their wages.
Another cost of doing these activities is for example the research or questionnaire might not be always reliable as customers might tend to lie. By carrying out these activities we are able to understand what the customers are expecting and they are also able to understand what the product is all about. This will help increase sales as they already know what they are expecting even before the product is released so they are likely to buy the product.
By also by carrying out these activities we were able to make our product much better in terms of quality and much more attractive so that more customers would be able to buy it. As we have carried out these activities, this will increase the awareness of Jupiter Sports to other firms in the same market. So they will know of the potential of Jupiter Sports even before it has come out. Therefore there is a major possibility that there will be high demand for Jupiter Sports when it comes out. Also by carrying out this activity, the public would have a better knowledge of our company.