Market Position in HK - Assignment Example

Organic restaurant should have a middle high market position because organic restaurant means the meal provided are using organic food material which are crops or animal product cultivated without any chemical fertilizers or pesticides. It’s commonly believed by public of healthcare that organically grown foods should be safer and contain more nutritional ingredient so we define organic food as a high-grade material.

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Although there are no precise data indicate exact superiority of organic and non-organic food, we cannot deliver dishes with relatively same or cheaper price, instead, the high price guarantees the customer that he is consuming money eating an excellent healthy meal because the human notion is that the higher the price, the better the product. Besides, Maxim’s Group is a leading Food & Beverage company providing various categories of products throughout the world and it has been building up a high reputation and has a experienced management concept.

Practical cheap price would mean low quality and will be defined as a mass consumption, which would hurt the Maxim brand in a long term development. Although there are no precise data indicate exact superiority of organic and non-organic food, we cannot deliver dishes with relatively same or cheaper price, instead, the high price guarantees the customer that he is consuming money eating an excellent healthy meal because the human notion is that the higher the price, the better the product.

Besides, Maxim’s Group is a leading Food & Beverage company providing various categories of products throughout the world and it has been building up a high reputation and has a experienced management concept. Practical cheap price would mean low quality and will be defined as a mass consumption, which would hurt the Maxim brand in a long term development. Therefore, the organic restaurant should start with a middle high market position and offering occupies in consumers’ mind that the newly opened Maxim organic restaurant is a partial mid-range and upscale consumption place.