Sexual objectification has been a thriving problem in media for many years. Objectification refers to behavior in which one person treats another human being as an object and not as a fellow human being with feelings and conscious of their own. According to Jean Kilbourne a speaker and filmmaker who is recognized for her work on the image of women in advertising believes that objectification leads women to look at their bodies in comparison to images seen in magazines, movies, videos and advertisements.
To a lot of people these images are seen to be perfect. However those that participate in this ongoing problem have no idea of the long term effects objectification has on the dignity, mental, and physical health of women. When women began to go along with the idea that being seen as an object is what is important they will do anything to assure that they can keep it that way.
Trying to keep the perfect body weight a lot of these women suffering from eating disorders such as Anorexia and Bulimia which are psychological disorders that if not treated could lead to death. Anorexia could cause enlargement in the ventricles of the brain. It is also linked to reduced blood flow in the temporal lobes which could lead to brain damage. Bulimia causes a woman to eat excessively and then purge themselves. This is sometimes done by vomiting or the use of unhealthy medications and can also lead to an untimely demise.