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De Beers and Ethics

De Beers has a marketing mix that addresses the problems and opportunities the organization is facing and will encounter in the near future. This includes: The product offered by De Beers is of superb quality, so there is no need for the organization to change the basic product. Nevertheless, with the availability of the new…

Enter the Conscious Consumer

It’s probably happened to you… You take your hard-earned money and exchange it for a product or service. All you want is a fair deal. The company has promoted its product or service through advertising and marketing. They made certain promises, either stated or implied. You have certain expectations. But in the process, something goes…

Bangladesh’s macroeconomic performance

In the recent past Bangladesh’s macroeconomic performance has come to be increasingly dependent on the performance of her external sector. This is manifestly demonstrated by the shift in the relative importance of aid and trade in the economy of the country. In 1990 the country’s earnings of the foreign exchange from export and remittance was…

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E-commerce in the Health care industry

E-commerce is changing the shape of how transactions are conducted, providing businesses with accuracy, speed and an efficient delivery method. However people are realising that a robust infrastructure is needed to generate a better alignment of solutions in the long term. Ecommerce allows you to deliver your services or products at any moment and anywhere….

Core strategy is at the hub of marketing

It is where company strengths meet market opportunities. It has two parts: first, the identification of a group of customers for whom the firm has a differential advantage; and second, positioning its offerings in the customer’s mind. Differentiation Consumers typically choose products and services that give them the greatest value. Thus the key to winning…

International Corporate Strategy – Beijing Jeep Co and the WTO

The underlying objective of this report is to present the case of the Beijing Jeep Corporation, a car manufacturing company based in China. BJC offers an interesting example of an alliance between an American and a Chinese company, which was the very first joint venture between companies from these two countries (American Motors Corporation and…

Market Audit: Starbucks

Starbucks was founded in the 1970s, opening their first location in 1971 in Seattle’s Pike Place. In 1982, Seattle’s Best began to sell to restaurants and coffee bars. In 1987, the company’s name became Starbucks. The same year stores in Chicago and Canada were opened. In 1988 Starbucks began mail-order sales of their products. In…

Is Tesco’s Contestable

A contestable market is when they are no costs for businesses who are wishing to enter and exit their market. So in the oligopoly market that’s Tesco’s and their rivals businesses are in, they wouldn’t be considered “contestable” because it would cost many businesses wanting to enter the market a lot of money. The reason…

Influence of advertising Liquor on youth

With this business research proposal I, as a researcher, will try to clarify for the readers what the influence of advertising liquor is on underage drinking. I will try to explain why this specific research is important, and how the business research question is being rehabilitated into a causal hypothesis. In this research proposal research…

Coffee Republic in Domestic Market

This report outlines findings of PEST and SWOT analysis conducted on Coffee Republic’s Micro and Macro environment. Coffee Republic was founded as a result of “The market gap” for a 10 minute gourmet coffee experience at an affordable price in UK (Anyone can do it – Sahar Hashemi, 2001). And this market gap was recognized…

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