This report aims to provide a brief description about Ryanair and the macro environment it is operating in. The first section of the report provides a brief overview of the history of Ryanair, along with some of its changes in strategies. This is followed by an analysis of the macroenvironment and the industry Ryanair is…

This report is to represent collected information about risk management process within Ryanair’s company. Risk is a part of every industry and good understanding about it is essential to create and maintain successful business. The twenty-first century has been through terrorism attacks and disease outbreaks. ‘Since the terrorist attacks of 11 September 2001in the United…

In order for Liverpool Council to effectively and efficiently organise and deliver the 2018 Commonwealth Games it is important to first ascertain what organisational model of strategic management is best suited to plan, manage and deliver the most rational and efficient allocation of resources, the most thorough and extensive utilisation of the fullest range of…

Jurists have long drawn a distinction between equity and common law, a divergence that can primarily be attributed to equity’s historical evolution. This does not mean that equity fails to be ‘law’ as traditionally defined but rather, as Maitland saw it, equity was a ‘gloss’ on the common law, called in aid where the latter…

Air Asia is a second Malaysian National Airline which provides a totally different type of service in line with the nation’s aspirations to benefit all citizens and worldwide travellers. Such service takes the form of a no frills – low airfares flight offering, 40%-60% lower than what is currently offered in this part of Asia….

To achieve competitive advantage in a market, organisations have to value the importance of building, using and maintaining brands. The area of branding attracted enormous academic and practitioners’ interest since 1990s (Keller, 1993; Aaker, 1996; Dyson, Farr, & Hollis, 1996). During the last decade, decline in the cyclical nature of the hospitality industry has led…

The meaning of equity is basically a system of law which stables out the need for certainty in rule- making in order to accomplish fairness for individual’s circumstance. Equity supports and decreases the strictness of the common law. The early common law method was very complex and costly. Legal procedures were based on writs which…

Equity has been the focus of much debate through the centuries. This has added to the evolution of the doctrine and how it co-exists with the law. In relation to the question the first point that has to be addressed is the point of what exactly is equity, its’ origins and how it has emerged…

Revenue (yield) management is an essential instrument for matching supply and demand by dividing customers into different segments based on their purchase intentions and allocating capacity of the different segments in a way that maximizes a particular firm’s revenue (El Haddad, Roper and Jones, 2008). Revenue management can be profitably applied in hotels, shopping malls,…

This essay will critically examine the economic impact of the Cultural Olympiad Festival upon tourism in the United Kingdom. For the purposes of the analysis, the Torch Relay will not be individually considered. Instead, the study will primarily focus on the Festival which ran in the summer of 2012, but it will still observe the…